LIFE IN PRIME TIME

"LIFE IN PRIME TIME" is a twice a week news report that targets America's fastest growing demographic group:  Mature Americans. "LIFE IN PRIME TIME" provides news and information to our nation's 68 million Americans over the age of 50.  

"LIFE IN PRIME TIME" news reports bring your audience news they can use. Topics range the gamut from hard news stories:  How to write a living will; How to plan for retirement; Saving money on prescription drugs; to feature pieces: Travel discounts; Love after 50 and Fitness tips for Prime Timers. "LIFE IN PRIME TIME" uncovers the newest angles and facts on issues that are important to the baby boomers. With crews in the field shooting year round you're guaranteed the latest news and information for the mature marketplace.   

"LIFE IN PRIME TIME" is produced by an award winning news team. "LIFE IN PRIME TIME" is anchored by Tom Dunn a familiar face in television news for millions of Americans. The stories are shot on Beta SP and edited in our state of the art editing suites, complete with three Beta SP video tape recorders, a Sony Editor and a Sony digital component switcher/ DVE unit with Warp and Lighting effects as well as a complete on-line computer 3D graphics system.

"LIFE IN PRIME TIME'S" FREE monthly 25 second Tips are another added feature. These tips bring your audience information on a variety of topics and the added benefit of allowing the sales/ promotion department to create a total sponsorship package by using a local tag at the end of the monthly Tips.

"LIFE IN PRIME TIME", is locally sponsorable, includes anchor intros, customized audio tags as well as personalized on-air promotions, tags and teases.

ABOUT TOM DUNN

"LIFE IN PRIME TIME" is anchored by Tom Dunn a familiar face in television news for millions of Americans. A veteran of 35 years of broadcasting ,Tom anchored and reported the news for 15 years at superstation WWOR-TV.  Prior to his stint at WWOR-TV he anchored and reported at  WABC-TV for several years. Previously, he spent five years at WCBS-TV , New York , as reporter and anchor.

Tom Dunn is the recipient of numerous broadcast awards, including the prestigious Edward R. Murrow award for Outstanding Public Service.  His CBS documentary, "Forgotten River" earned him an Emmy and paved the way for New York State pollution control as well as the cleanup of the Hudson River . Tom also won the "Best TV Reporting Award" from the New York Newspaper Reporters Association for his writing and reporting at WCBS-TV and WABC-TV.

Tom now resides in Florida where he anchors the weekend newscasts for WPTV, the NBC affiliate in West Palm Beach . In his leisure time, he flies, sails, is an accomplished gourmet chef and volunteers his time for numerous charities.

Tom Dunn' s 35 years of experience in television brings the perfect mix of credibility and maturity to "LIFE IN PRIME TIME".

FAST FACTS ABOUT THE 50 PLUS MARKET

The 50 plus population watches more TV than any other age group. On a daily basis, they watch TV a median of 3.0 hours compared to 2.8 hours among all adults.  

Local and National News is at the top of the most-watched list, whether it's network or cable.

Newspapers geared to this demographic, now found in most metropolitan areas are one of the fastest growing segments in the publishing field.

Prime Timers spend the most on nearly every category of goods and services. They are also the market leaders in spending on automobiles, entertainment, reading and education and on most health care products and services.

Spending power increases with age. Households headed by someone 45-54 have the highest per-household spending of any age group. Those 55 to 64 have the highest per capita-spending.

Every week over 30 million eat lunch out. 21 million have dinner out.

Over seven in ten mature Americans, 52 million, have at least one grandchild. Half of all grandparents 50 plus buy a present for their grandchild in a typical month, making 27 million Prime Timers regular retail customers.

17% of people, 45-59 will buy a new car in the next year or two.

By better than seven to one, retired Americans say they're enjoying their retirement years.

PARTIAL STORY LIST

• How To Pick A Stockbroker That Won't Rip You Off
• College Scholarships For Mature Americans
• How To Stick To An Exercise Program
• Pain Management
• How to Find The Best Insurance
• Financial Planning For The Recently Widowed
• Facial Rejuvenation
• Senior Companions
• Geriatrician-The New Doctor For The 90's
• Beating Loneliness
• Second Marriages
• The Art Of Investing 
• Jet Lag-How To Prevent It.
• How To Negotiate The Best Car Deal
• Memory Loss
• Lasting Love
• Nursing Home Myths And Realities
• Becoming A Grandparent
• Entrepreneurs Are Made Not Born
• Caps- A Support Group For Children Of Aging Parents
• Selling Your Collectibles
• How To Travel For Free
• Brides Over 50
• Choosing The Best Mutual Fund
• Male Breast Cancer
• Handwriting And Wills
• Finances Second Time Around
• Should That Medical Test Be Done?
• Foods That Put You In The Mood
• Senior Sleuths
• The Medicare Maze - Finding You Way Through It.
• Choosing The Best Plastic Surgeon
• Save Money On Your Mortgage
• Seniors Com - Seniors "On-Line"
• Second Time Around Band